Development of Identity for Service Delivery Practice
The concept:
Test task for the design-studio Pragmatics ex: Studio Evgeny Yarovo
About the project:
Praktika - service for delivery of goods from online stores, as well as shipping and correspondence in Yekaterinburg.Limitations on cargo: weight - up to 3 kg, sizes - up to 50x50x50 cm.Fast delivery in 30-40 minutes through the city, even at night and night (except unfortunate)
The task:
For the brand, it is necessary to develop a firm style, namely:
penetrate the style and emotional messages of visual communication that the team of designers has collected with the help of analysts;
gather a visual concept based on one or more directions: colors, typography, recognizable elements (personage/brand);
Off a number of media (post/website/social media profile/book/march) that could reach here, and use 2-3 media as an example to display the brand identity concept.The Decision:
For the logo, a cubic form is selected, associated with the message, the triangles are scrolled in such a way as to call the association with the letter cover and, therefore, the delivery, the figure of the white rubber gives the direction to the right and up, such a diagonal shows the movement.The colors that are used in the project provoke the user to subconscious experience the emotion of confidence and the feeling of a fast, clean, new, technological and safe product for him.
Test task for the design-studio Pragmatics ex: Studio Evgeny Yarovo
About the project:
Praktika - service for delivery of goods from online stores, as well as shipping and correspondence in Yekaterinburg.Limitations on cargo: weight - up to 3 kg, sizes - up to 50x50x50 cm.Fast delivery in 30-40 minutes through the city, even at night and night (except unfortunate)
The task:
For the brand, it is necessary to develop a firm style, namely:
penetrate the style and emotional messages of visual communication that the team of designers has collected with the help of analysts;
gather a visual concept based on one or more directions: colors, typography, recognizable elements (personage/brand);
Off a number of media (post/website/social media profile/book/march) that could reach here, and use 2-3 media as an example to display the brand identity concept.The Decision:
For the logo, a cubic form is selected, associated with the message, the triangles are scrolled in such a way as to call the association with the letter cover and, therefore, the delivery, the figure of the white rubber gives the direction to the right and up, such a diagonal shows the movement.The colors that are used in the project provoke the user to subconscious experience the emotion of confidence and the feeling of a fast, clean, new, technological and safe product for him.
Dnepr 
Available for hire