Pause is a niche brand of niche fragrances that offers the opportunity to pause and restore inner resources through scent in the moment.
The main task was to create a visual language that conveys calmness, fluidity, and intellectual aesthetics.
The brand logo has a unique origin: its shapes are based on the real contours of melted wax that dripped down a cylindrical candle. This is a frozen moment of material transformation that has been turned into the brand's symbol.
The color palette consists of muted, "dusty" shades that minimize visual noise and ground.
The main task was to create a visual language that conveys calmness, fluidity, and intellectual aesthetics.
The brand logo has a unique origin: its shapes are based on the real contours of melted wax that dripped down a cylindrical candle. This is a frozen moment of material transformation that has been turned into the brand's symbol.
The color palette consists of muted, "dusty" shades that minimize visual noise and ground.