Development of identity with adaptation for hot stamping and metal.

Logo: Created in a minimalist geometric style (monogram). The thickness of the lines and the spacing are specifically calculated for the production of metal clichés and tags — the logo will not lose detail when embossed.
Pattern: Developed a seamless pattern based on the brand symbol. It creates a deep texture that is perfect for filling large areas of the bag (flaps, side parts), adding recognizability to the product.

Stylistics: Modern street style, aimed at an audience aged 14–35. The design looks concise, expensive, and aligns with the trends of utilitarian fashion.