Development of a Landing Page: from analysis to a ready prototype in Figma

From Brief to Prototype: Landing Page for an Energy Equipment Manufacturer

TASK

Develop the structure, texts, and prototype of a Landing Page for a company that manufactures electrical equipment, transformer substations, and metal structures.

The project required not just writing texts, but a complete immersion in the specifics of the business, analysis of the target audience, and building the logic of the page for different customer segments.

WHAT WAS DONE

* Analysis of the target audience
* Competitor analysis
* Customer segmentation by directions
* Development of the Landing Page structure
* Writing texts for all blocks
* Designing the user journey
* Creating a page prototype in Figma

PROJECT FEATURE

Instead of providing texts in Google Docs, a full prototype was prepared in Figma.

As a result, the client received a ready-made page logic with a well-thought-out structure, texts, and user interaction scenarios that could be immediately handed over to the designer and developer without additional explanations and clarifications.

RESULT

A ready prototype of the Landing Page for a manufacturing company considering:

* features of the energy equipment market;
* different segments of the target audience;
* competitive advantages of the company;
* marketing logic of the user's movement towards the application.

TOOLS USED

Figma, target audience analysis, competitor analysis, Landing Page, copywriting, prototyping, UX logic.

The project was completed in the format: analysis → structure → texts → prototype in Figma.