Development of a logo for a natural cosmetics brand

The logo is designed for a brand specializing in organic cosmetics. The visual concept is based on naturalness and softness — light natural shades, rounded shapes, handwritten typography style are used.

Main tasks:
– convey the brand's values: eco-friendliness, naturalness, care for health;
– maintain a modern, light style aimed at a female audience;
– adapt the logo for use on packaging, social media, and printed materials.

Tools: Adobe Illustrator
Formats: PNG, SVG, EPS
Ready for scaling and redesign to meet client’s needs.