Development of an online clothing store

I developed a website aimed at increasing sales! The process began with analyzing the target audience and their behavior to identify key factors influencing purchasing decisions. Based on this data, I created prototypes in Figma, paying special attention to intuitive navigation, clear calls to action, and an attractive design that encourages users to make purchases. My goal was for the website design to be not only visually appealing but also effective in driving sales by enhancing user interaction.