Development of a personal visual style for a hairdresser

The main task was to reveal the creative personal style of Pykur, through visual styling to showcase a cheerful and lively approach to work, ease of communication, and a professional attitude. The logo and branding elements were to be interesting, stylish, and not banal, so in my work I decided to add pencil texture to bring life to the lines and elements, add a touch of imperfection to catch the eye.

In this project, I also developed 3 business card options, packaging for skincare products, print for printing on packaging paper, icons for embroidery on an apron, and a visual for social media.