Development of the brand's visual style

Comprehensive development of the brand's visual identity, focused on online and offline communication. The project included creating a logo, corporate style, advertising materials, and templates for social media.

Tasks completed:
- Development of a unique logo in accordance with the brand's theme and values
- Formation of a cohesive corporate style: color palette, fonts, compositional solutions
- Creation of a brand board / mini-guide with recommendations for visual style
- Preparation of templates for social media posts (Instagram, Facebook, etc.)
- Development of advertising products: flyers, business cards, banners, posters, visuals for online advertising (targeting, stories, promo posts)
- Adaptation of materials for different formats (print / digital)

Tools: Canva / Figma