Development of trigger chains for an online store

The Base Store.
An online shop on Shopify approached us with a need to organize a systematic email communication to:
● Maintain customer interest at all stages of the purchase.
● Re-engage users who abandoned their cart or viewed products.
● Stimulate repeat purchases and gather feedback.
● Create visually appealing and conversion-optimized email templates.
● Additionally, ensure integration of Shopify and Omnisend for automation and campaign performance tracking.
- Integrated Shopify and Omnisend for seamless operation of marketing tools.
- Set up key workflows.
- Developed a basic email template for easy use in new campaigns.
- Implemented campaign analytics for optimization and testing.
Result:
● Open rate: 44.6% (average from 30.7% to 65.3%) — an excellent indicator for e-commerce.
● Click rate: 4.5% (average from 3.8% to 14.2%) — a stable engagement level.
● The store received an effectively automated email system that re-engages users and stimulates additional sales.
#Email-marketing #omnisend