Development of a turnkey conversion Landing Page (Service sector)

Developed a modern, fast, and fully responsive Landing Page for a company specializing in the repair and restoration of metal roofs.

The main goal of the project is to build trust with potential clients, showcase the contractor's expertise, and generate leads (requests for a free inspection).

Features and implemented functionality:

Custom Before/After Slider: Developed an interactive slider in pure JS (without heavy third-party plugins). It allows clients to visually compare the state of the roof "Before" and "After." This is the main sales tool on the site.

Premium UI/UX & Mobile-First: Maximum attention is given to the mobile version (over 70% of traffic). Implemented a "floating" CTA button at the bottom of the screen with a tactile feedback effect (pulsation and compression when pressed), which directly impacts conversion rates.

High Performance (Speed): The site is optimized for Google Core Web Vitals standards. All images are converted to WebP format, and interface graphics are implemented exclusively through inline SVG. The page loads lightning fast.

Accessibility & SEO: Strict HTML5 semantics used ( , ). Necessary aria attributes added for screen readers.

Animations are adapted to user settings (prefers-reduced-motion).

Technology stack: HTML5, CSS3, Custom CSS Variables, Flexbox/Grid, Vanilla JavaScript, Responsive Web Design.

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