Development of a website for a home appliance repair company (USA)

For Magic Touch Appliance Doctors, we implemented a full project cycle — from brand creation to the launch of a modern website focused on lead generation and SEO scaling.
What was done:
We developed a conversion-focused UX/UI design with a clear structure and CTA elements. We built an SEO-optimized site architecture — with the correct page structure, headings, meta tags, and internal linking for further promotion. We created a logo and brand concept based on the idea of "smart repair." We integrated the LatePoint plugin for online booking with Google Maps API integration — for automatic address input, simplifying form completion and reducing the number of drop-offs.
Result: a fast, professional website with easy booking, a strong brand foundation, and a ready SEO structure for stable customer acquisition.