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Development of a WordPress website for the residential complex "Panorama"

Digital showcase for modern housing
The "Panorama" website was developed as the main digital tool for presenting and selling apartments in a new business-class residential complex. Our goal was to create not just an informational resource, but a full-fledged platform that would allow potential buyers to immerse themselves in the atmosphere of the complex, obtain all necessary information, and easily contact the sales department.

Client and their trust
ArtHouse Group is a leading Ukrainian construction company known for its innovative and high-quality residential complexes.

Importantly, ArtHouse Group is our long-term and ongoing client. They have repeatedly trusted us with web development projects, and the website for the "Panorama" residential complex became another successful stage of our collaboration. The client needed a solution that met the high standards of their projects and ensured effective interaction with buyers.

Our solution: Interactive sales tool
To achieve the client's goals, we proposed a comprehensive solution that included:

Multi-page website on WordPress: We used WordPress and Elementor to ensure flexibility, modern design, and ease of content management. This allows the client to update news and construction progress independently.
Interactive apartment planner: One of the key features of the site is a custom-developed apartment selection tool. It allows users to view floor plans, check apartment availability in real-time, and choose the best options, significantly increasing engagement.
CRM integration: We integrated the site with the G+ CRM system, which allowed ArtHouse Group to automate application receipt and effectively manage customer interactions, optimizing the sales department's work.
Thought-out design and responsiveness: The design and prototype were developed in Figma. We created a visually appealing and intuitive interface that works flawlessly on all devices—from computers to smartphones.
Advantages of our solution for the real estate niche
The "Panorama" residential complex website is a vivid example of how modern technologies help solve key construction business tasks:

Building trust: Our long-term cooperation with ArtHouse Group itself is a sign of quality. Additionally, features such as regular photo updates from the construction site strengthen trust among end buyers.
Increasing conversion: The interactive apartment planner not only entertains the user — it transforms a passive visitor into an interested lead ready for dialogue with the sales team.
Optimizing sales department work: Thanks to CRM integration, no application gets lost. Managers receive structured information about clients, speeding up the sales process.
Strong marketing tool: The website becomes a central element of advertising campaigns, providing complete and attractively presented information about the property.
Results
The "Panorama" residential complex website successfully demonstrates the key advantages of the complex, offering users an engaging interactive experience. The integration of the apartment planner and CRM system significantly increased lead management efficiency and customer interaction. This led to higher user satisfaction and an increase in qualified inquiries to the sales department.

Looking for a reliable partner to implement your digital projects in the real estate sector?
Write to us to discuss your project or learn more about our services
Work details
Budget 2000 USD
Added 17 June 2025
199 views
Freelancer
Denis Mihaylo Coderfy
Ukraine Kyiv  4  0

Available for hire Available for hire
4 Safes completed
On the service 1 year