Design for a seamless carousel on Instagram

I developed a carousel for Instagram that conveys a sense of magic, warmth, and relaxation, while also highlighting the naturalness of the soy wax candle brand. I also took into account the key idea of creating a seamless transition between slides so that the story flows as a single whole and keeps attention until the last frame. I predominantly used warm neutral tones: cream, sand, terracotta, and soft glow. For accents, I added textured details — smooth sand and sandalwood, and built the typography on contrast: an organic font for emotional words and a restrained one for product benefits.

In the end, the carousel gently guides the viewer from an atmosphere of coziness to the selection of the perfect fragrance.