Design of a culinary website

This project is the launch of a new culinary website, developed from scratch. The platform is designed for cooking enthusiasts who want to share their recipes, discover new ideas, comment on others' dishes, and save their favorite recipes. The goal of the project is to create a modern, intuitive, and visually appealing online hub that brings together the culinary community. We aimed to simplify the process of publishing and searching for recipes, making interaction between users easy and enjoyable. The target audience encompasses a wide range of people aged 25 to 55 — from beginners to experienced cooks — who value quality content, a user-friendly interface, and active communication. During the planning stage, we conducted market research and analyzed potential competitors. The website design was developed with user needs in mind (based on personalized user profiles and customer journey maps) to ensure maximum usability on any device and encourage active community participation.