Development of a comprehensive visual identity for clothing store tags. The main goal is to combine modern minimalism, functionality, and aesthetics that emphasize the quality of the product.
What has been done:
• Concept of shape: An unconventional geometric shape with rounding has been used, which distinguishes the brand from competitors.
• Work with color: A pleasant pink palette with high contrast has been selected for maximum readability of the text.
• Integration of functionality: A dynamic QR code and social media icons have been added to the design for quick access for customers to the store's page.
• Typography: An elegant serif font has been used for the brand name and a clear font for contact information.
• Visualization: Photorealistic mockups have been created to demonstrate how the design looks on real materials and under different lighting conditions.
Technical specifications:
• Tools: Figma.
• Format: Preparation of layouts in PDF for printing, taking bleed into account.
• Adaptability: The design is easily scalable to different tag sizes without loss of quality.
What has been done:
• Concept of shape: An unconventional geometric shape with rounding has been used, which distinguishes the brand from competitors.
• Work with color: A pleasant pink palette with high contrast has been selected for maximum readability of the text.
• Integration of functionality: A dynamic QR code and social media icons have been added to the design for quick access for customers to the store's page.
• Typography: An elegant serif font has been used for the brand name and a clear font for contact information.
• Visualization: Photorealistic mockups have been created to demonstrate how the design looks on real materials and under different lighting conditions.
Technical specifications:
• Tools: Figma.
• Format: Preparation of layouts in PDF for printing, taking bleed into account.
• Adaptability: The design is easily scalable to different tag sizes without loss of quality.