Logo for the women's transformation club brand ZERKALO.

During the briefing process, a point was discussed in which the client requested not to use banal images of lotus flowers and female faces. Therefore, a decision was made to create a logo based on metaphors. In the iconic part of the logo, the mirrored letter Z formed a soft and feminine symbol, which not only represents the duality of the female nature but also resembles a female figure with a core inside, indicating female strength and will. The logo is enclosed in an oval shape, which symbolizes friendliness and support, as the women's club is about communication and mutual understanding, which is so important for women. The vintage font emphasizes the status of the club, while the soft handwritten descriptor adds femininity.

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