Marketing research of the Ukrainian web agency market (with the aim of forming a marketing strategy for a future web agency)
1. Market analysis
1.1. Quantitative analysis of demand for services
1.2. Structure of demand for services
1.3. Seasonality analysis
1.4. Main search queries in this area for each group
1.5. Median prices for services on the market
2. Competitor analysis
2.1. Identify the main competitors (attracting the largest share of traffic)
2.2. What promotion channels do key competitors use
2.3. What keywords do competitors use
2.4. Portrait of clients of key competitors
2.5. Prices for services offered by competitors
3. Building a business model and marketing strategy
3.1. Form the main promotion channels
3.2. Form the main search queries for organic website traffic, Google advertising, representation in social networks
3.3. Form prices for services
3.4. Other
#marketing plan #business analyst #Analysis #market_analysis #marketing_research
1. Market analysis
1.1. Quantitative analysis of demand for services
1.2. Structure of demand for services
1.3. Seasonality analysis
1.4. Main search queries in this area for each group
1.5. Median prices for services on the market
2. Competitor analysis
2.1. Identify the main competitors (attracting the largest share of traffic)
2.2. What promotion channels do key competitors use
2.3. What keywords do competitors use
2.4. Portrait of clients of key competitors
2.5. Prices for services offered by competitors
3. Building a business model and marketing strategy
3.1. Form the main promotion channels
3.2. Form the main search queries for organic website traffic, Google advertising, representation in social networks
3.3. Form prices for services
3.4. Other
#marketing plan #business analyst #Analysis #market_analysis #marketing_research