Driving School Advertising, Kyiv
Given: a one-page website with 2 language versions.
Budget: 17,000 UAH
Received 53 applications, mostly by phone, approximately 60%, the others as feedback form submissions.
The Russian-speaking campaign generated more orders but at a higher cost per conversion: 380 UAH,
the Ukrainian-speaking spent 4800 (28% of the total budget), receiving 20 conversions at a cost of 235 UAH.
The campaign ran for 30 days and collected 53 conversions at an average cost of 323 UAH.
The client was initially offered to perform search engine optimization of the website (headings, text, relevant to search queries), but the client decided to test it as it is.
After a month of work, the client decided to take a break for website optimization.
Budget: 17,000 UAH
Received 53 applications, mostly by phone, approximately 60%, the others as feedback form submissions.
The Russian-speaking campaign generated more orders but at a higher cost per conversion: 380 UAH,
the Ukrainian-speaking spent 4800 (28% of the total budget), receiving 20 conversions at a cost of 235 UAH.
The campaign ran for 30 days and collected 53 conversions at an average cost of 323 UAH.
The client was initially offered to perform search engine optimization of the website (headings, text, relevant to search queries), but the client decided to test it as it is.
After a month of work, the client decided to take a break for website optimization.