Drunk Sam
My client wanted to create a logo. His idea was literally the following: “A drunk Viking, the top name and somewhere below the name of alcohol.” If with the last demands everything is clear, then how to paint a drunk person? Only with his face. I decided that the general feature of all the drunk is the red nose. And let him be so drunk that somebody made him hold a table in his teeth called the drink that made him like that. The design of the teeth I took from the classical exhibition "Lusconch". In general, the drunk and the hunted soldier are creatures very similar to their movements. This is how the idea of design was born. This design I developed in April 2022. I used the Illustrator for technical creativity. Now such a design is not seen anywhere, as my customer has decided not to make a licor. And that is probably better.