Dynamic text animation for course advertising
Audio & Video EditingThe task was to create an attractive advertisement video without using filmed footage or a voiceover. The entire focus was on rhythm, typography, and capturing the viewer's attention from the very first second.
What was done:
1. Kinetic typography: Animated the text so that it conveyed emotion and meaning on its own. Used a contrast of strict and handwritten fonts for visual variety.
2. Color psychology: Selected a contrasting palette (black, white, yellow) that works excellently in advertising and breaks through "banner blindness."
3. Dynamic transitions: Set up smooth shape transitions (through circles and shifts) so that the shots flowed into each other without visual breaks.
4. Synchronization with music: Each appearance of a word and change of shot was tightly linked to the beat of the soundtrack, setting a high tempo for the video.
What was done:
1. Kinetic typography: Animated the text so that it conveyed emotion and meaning on its own. Used a contrast of strict and handwritten fonts for visual variety.
2. Color psychology: Selected a contrasting palette (black, white, yellow) that works excellently in advertising and breaks through "banner blindness."
3. Dynamic transitions: Set up smooth shape transitions (through circles and shifts) so that the shots flowed into each other without visual breaks.
4. Synchronization with music: Each appearance of a word and change of shot was tightly linked to the beat of the soundtrack, setting a high tempo for the video.