The online clothing store “Romashka”

"Romashka" is the largest Ukrainian online store of stylish women's clothes, bags, shoes and accessories with showrooms in Kiev. Their range contains more than 350 names, and they do not stop at the achieved.
Before developing the design, I conducted a target audience of the brand. I answered the following questions: Who is the customer? What is their average age? What is important to them?
Users of the site are women between 18 and 35 years of age who
It attracts modern style and the average price of products. It is important for them a convenient navigation on the site, minimalism and aesthetic look.