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E-commerce Linkbuilding: How I achieved a 250% traffic growth?

What goals have we achieved?
After 2 years of work, our team has corrected the situation with the inorganic backlink profile and improved the site's metrics. Yes, the result was also partially influenced by the internal optimization carried out by the client independently, but it should not be forgotten that a proper backlink profile accounts for 50% of success.

What improvements were made during the collaboration?
• Domain Rating (DR): increased from 40 to 65.
• Organic traffic: increased by 250%.
• Keyword ranking: increase in the number of keywords in the top 10 from 120 to 750.

What goals did we set for ourselves?
The most important task was to find quality donors for outbound links. Since the client's niche is competitive, the number of unique donors where there were no gray outbound keys, for example, in the Betting niche or a constant flow of outbound links, was minimal. But we used all our efforts to find such domains. Over 2 years of work, we managed to select more than 300 quality domains with metrics: DR 30+, Traffic 1000+, and, most importantly - relevant to the client's niche!

The tasks included:
- Increase the site's DR
- Increase organic traffic to the site
- Improve keyword ranking

About the project
This is one of my first clients for comprehensive link building. Previously, the site was interlinked by in-house specialists, but there was no real result, as most links on the site had the nofollow attribute. Therefore, our client decided to try outsourcing a team and chose me as a specialist. I started collaborating in 2022 and am still continuing to place links for the site.

What has been done during the collaboration?
- Analysis and cleaning of the backlink profile: removal of low-quality and spammy links.
- Guest posting and outreach: placing articles on authoritative niche sites.
- Backlinks from forums: working with forums and communities to strengthen the backlink profile.

My conclusions: The e-commerce niche is characterized by high competition and a demanding audience. I successfully handled this project thanks to carefully selected donors for both expensive and cheap platforms, including requirements for GEO domains and relevance to niches. I ensured quality placements even in the most challenging GEOs, such as the USA and Canada.
Work details
Added 10 January 2025
333 views
Freelancer
Yevgeny Gumenyuk
Ukraine Dnepr  93  1

Available for hire Available for hire
93 Safes completed
On the service 4 years