Education

For the year of accounting, it was spent 462,314 UAH.
Education has a long time to make decisions.
Considering this:
1) Search campaigns have been set up
a) Key phrases are collected, divided by groups.
b) Relevant announcements are written, all extensions are filled.
c) The targeting is set.
(d) Over the course of the year, a large number of experiments have been carried out, which have allowed the conversion price to be reduced twice.
2) Campaigns are set in the CMS, gradual remarketing, in which the user after visiting the site received offers to visit the trial lessons, days of open doors.

In essence, a wheel of sales was created, which led the user from the stage of familiarity with the company - to the conclusion of a contract for educational services.