CASE: Elf Logistics - logistics / freight transportation, USA.
Tasks: attract CDL Class A drivers, owner-operators for freight transportation, truck renters, and buyers.
Tool: Meta Ads (Facebook / Instagram), goal - Lead form. Advertising in Russian and English, GEO - USA.
Results over 3 months (20 campaigns):
- 733 leads from forms
- Average CPL - $14.86 (min. $5.99)
- Budget - $11,563
- Reach - 109,649, impressions - 759K+
Segmentation by audiences + A/B testing of creatives in 2 languages.
Tasks: attract CDL Class A drivers, owner-operators for freight transportation, truck renters, and buyers.
Tool: Meta Ads (Facebook / Instagram), goal - Lead form. Advertising in Russian and English, GEO - USA.
Results over 3 months (20 campaigns):
- 733 leads from forms
- Average CPL - $14.86 (min. $5.99)
- Budget - $11,563
- Reach - 109,649, impressions - 759K+
Segmentation by audiences + A/B testing of creatives in 2 languages.