Email Advertising

The task:
Offer - holiday promotions for online buyers
Complexity - the previous post was made more than a year ago (base - rather "cold")
CA – 80% women, 20% men
Dedline - Special Offer for 48 hours (from 23.00, 4 March - to 23.00, 6 March)
Purpose action - to make the order in any way until 23.00, 6 March

The result:
Email sent - 2,000 addresses
open rate - 19.5% - 389 people
ctr - 100% - 389 cc
Conversions - 3% - 12 people