Email campaign for SaaS service validation

Email campaign to test demand for SaaS solutions.
Main goal — attracting visits to the website and assessing audience interest.
What was done:
— warming up the domain before the mailing
— working with the existing customer database (target audience)
— validating email contacts
— writing email sequence: main letter + 2 follow-ups
— launching the campaign through Snov.io
— monitoring sends and analyzing results
Results:
— 1,177 contacts in the campaign
— 1,871 emails sent (including follow-ups)
— Deliverability: 99%
— Open rate: 26%
— Click rate: 10% (114 visits to the website)
— Reply rate: 4%

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