Email campaign for the clothing brand Starberry (eSputnik, Ukraine)
Email Marketing
I developed a full-fledged email campaign for the Ukrainian clothing brand Starberry aimed at promoting a new collection of premium oversized t-shirts. Within this project, I completed:
Creating the concept of the email and writing the text;
Selecting and placing visual content according to the brand book;
Formatting the HTML template with responsive design;
Segmenting the audience according to their interests;
Setting up the sending and launching the campaign through the eSputnik platform;
Preparing for A/B testing and basic analytics for future launches.
The campaign included separate blocks for the male and female audience, as well as a CTA for creating custom prints, which enhanced the personalization of the email.
Creating the concept of the email and writing the text;
Selecting and placing visual content according to the brand book;
Formatting the HTML template with responsive design;
Segmenting the audience according to their interests;
Setting up the sending and launching the campaign through the eSputnik platform;
Preparing for A/B testing and basic analytics for future launches.
The campaign included separate blocks for the male and female audience, as well as a CTA for creating custom prints, which enhanced the personalization of the email.