I created an effective three-step email campaign on the Klaviyo platform for Sologtak — a company from Norway that specializes in sun protection solutions. The campaign aims to attract new customers, familiarize them with the products, and encourage the first purchase through a special discount.
Project details:
Platform: Klaviyo
Number of emails: 3 (according to your standards, no more than 3 emails in the series).
Target audience: New subscribers added to the mailing list.
Goals:
- Increase loyalty of new customers.
- Familiarize with the company's main products.
- Motivate to make the first purchase with a 10% discount.
Campaign structure:
Email #1 (Day 0): Welcome email with personalized greeting and discount promo code. Includes a brief overview of the products and a link to the catalog.
Email #2 (Day 2): Email with detailed information about the benefits of Sologtak products. Includes popular items and a reminder about the discount.
Email #3 (Day 5): Email with a call to action — "last chance" to take advantage of the discount.
Features:
- Use of A/B testing to optimize texts and design.
- Integration of brand identity (logo, colors, style).
- Mobile adaptation of all templates.
- Inclusion of CTA buttons and visual elements to enhance engagement.
Result:
The campaign is ready for launch and meets the client's goals for engagement and conversions.
Project details:
Platform: Klaviyo
Number of emails: 3 (according to your standards, no more than 3 emails in the series).
Target audience: New subscribers added to the mailing list.
Goals:
- Increase loyalty of new customers.
- Familiarize with the company's main products.
- Motivate to make the first purchase with a 10% discount.
Campaign structure:
Email #1 (Day 0): Welcome email with personalized greeting and discount promo code. Includes a brief overview of the products and a link to the catalog.
Email #2 (Day 2): Email with detailed information about the benefits of Sologtak products. Includes popular items and a reminder about the discount.
Email #3 (Day 5): Email with a call to action — "last chance" to take advantage of the discount.
Features:
- Use of A/B testing to optimize texts and design.
- Integration of brand identity (logo, colors, style).
- Mobile adaptation of all templates.
- Inclusion of CTA buttons and visual elements to enhance engagement.
Result:
The campaign is ready for launch and meets the client's goals for engagement and conversions.