Email marketing: sending without ending up in spam
Send monthly emails to a database of 10,000 addresses with minimal risk of spam filtering
Prepared and cleaned the database (removed inactive and incorrect addresses).
Created 3 variations of email templates with different subjects and texts for A/B testing.
Used SendPulse service for mailing, set up batch sending to avoid blocks.
Checked emails with SpamAssassin, made adjustments for better deliverability.
Configured SPF and DKIM to increase trust from mail services.
Result:
Email open rate: 42%
Link click rate: 13%
No spam filtering during the campaign.
Prepared and cleaned the database (removed inactive and incorrect addresses).
Created 3 variations of email templates with different subjects and texts for A/B testing.
Used SendPulse service for mailing, set up batch sending to avoid blocks.
Checked emails with SpamAssassin, made adjustments for better deliverability.
Configured SPF and DKIM to increase trust from mail services.
Result:
Email open rate: 42%
Link click rate: 13%
No spam filtering during the campaign.
Odessa 
Available for hire