In this project, a complete cycle of preparing the mailing was implemented: from the foundation of delivery to the final design.
What was done:
Technical setup: Configuration of domain records SPF, DKIM, and DMARC. This ensures a high sender reputation and protects emails from landing in "Spam."
Adaptive UX/UI design: A layout was created that is equally easy to read on both Desktop and Mobile (which is critical, as over 60% of views come from smartphones).
Functional elements: * Contrasting call-to-action (CTA) buttons to increase conversion.
Integrated messenger icons (Viber/Telegram) for instant communication.
Links to external catalogs via cloud storage.
Compliance with standards: A professional footer was set up with a mandatory unsubscribe option that complies with anti-spam policy (GDPR/CAN-SPAM).
Result: A ready-to-launch communication tool that works for brand recognition and sales.
What was done:
Technical setup: Configuration of domain records SPF, DKIM, and DMARC. This ensures a high sender reputation and protects emails from landing in "Spam."
Adaptive UX/UI design: A layout was created that is equally easy to read on both Desktop and Mobile (which is critical, as over 60% of views come from smartphones).
Functional elements: * Contrasting call-to-action (CTA) buttons to increase conversion.
Integrated messenger icons (Viber/Telegram) for instant communication.
Links to external catalogs via cloud storage.
Compliance with standards: A professional footer was set up with a mandatory unsubscribe option that complies with anti-spam policy (GDPR/CAN-SPAM).
Result: A ready-to-launch communication tool that works for brand recognition and sales.