Employment abroad

The case is dedicated to the most difficult advertising goal on Facebook – the Generation of Lead.From such advertising we get the contact (name, phone and/or mail) of the potential customer.Further, these applications are processed by a sales manager, whose skill depends on the success of the entire advertising company.Unfortunately, statistics show that 80% of these applications are not quality.The phone responds to people who either did not leave the application or left it accidentally.Often the numbers are simply unavailable.But from the remaining 20% you can get customers that will be yours for the whole life.In this case, the company received real customers.Of the 495 applications, it appears that only 25 have taken advantage of the service.But the advertising occupied and if not the quarantine, we could optimize the company.So, the cost of the contact was reduced, and the budget would be used even more efficiently.At the first stage, the advertising was launched in four geolocation: Sumach, Zhytomire, Kiev Region and Kharkiv.The lowest cost of applications in Kiev and Kharkiv. Accordingly, in the second stage, advertising was launched at these locations. Thus, the cost of the application was reduced by 77 cents.