Even a 404 page can work for your brand

Instead of a dry "Page not found" — an original 404 page helps to:
- reduce user frustration,
- keep them on the site,
- suggest where to go next, provide links to the website, social networks,
- emphasize the style and character of the brand.

A well-thought-out "404 Page" is not a mistake, but another touchpoint with the customer that can evoke a smile and bring the person back to the desired content.