EuroTorba

The advertising is on Google Ads from 18.12.18 to today.The advertising cabin was created, as well as Google Analytics and GTM cabinets.Tracking targets have been set, Auditories have been set for remarketing.2.RK has created two permanent search campaigns on the SKAG principle (1 group - 1 phrase in different types) to collect statistics on keys and their CTRs and further optimize the campaign.Regularly KMS and Search campaigns are launched with promotions in honor of various holidays.The semantic core was collected from the keys in Russian and Ukrainian and prescribed the Statements accordingly.Over the course of the work period it was significantly expanded compared to the first launch.4.GEO targeting is set to all of Ukraine with division into separate areas to track the effectiveness of advertising shows in certain regions.The first search campaign is aimed at the Kiev region, the second to the rest of the country.Work on the project showed that from the Kiev region comes almost the same number of applications as from the rest of the country and to facilitate the optimization of campaigns, a decision was taken on the division of campaigns.