Executed seasonal promo mailing for MaltaFlower on Esputnik

To announce the start of tulip bulb sales, I developed and launched a responsive promo email that directly leads users to the catalog.

What was done:
Strategy and structure — main banner with the theme "Autumn Season 2025" + clear CTA "Go to catalog".
Merchandising — product grid with prices, discounts, and "Learn more" buttons.
Cross-category navigation — additional blocks: other bulbs, roses, conifers, seeds.
Trust and support — block with a consultant, brand advantages, full contacts in the footer.
Mobile-first approach — optimized images, clean spacing, perfect display in Gmail.
Tracking and QA — UTM tags on buttons, link checks, polished emojis and content.
Audience and timing — segment "Validated 21.08.2025", sending August 21–27.
Service block — banner with a message about the start of delivery from September 1.

Email structure:
• Hero banner → promotion announcement → product cards (hits and sales)
• Category strip → "consultant + advantages" block → footer with contacts and social media

Result: a trackable mobile campaign ready that clearly leads buyers to the catalog and lays the foundation for follow-up series and A/B tests.

#EmailMarketing #eSputnik #EcommerceEmail #SeasonalCampaign #EmailDesign #RetailMarketing #Gardening #MadeInESputnik