"Eye tracking" - color system (brand book) for social networks
About the company:
NPO Paruyon is an organization that hosts events and activities for foreign women in Japan. The company's goal is to create a space for women from different countries where they can exchange experiences, receive support, and find new opportunities for development. Paruyon conducts various activities, including social gatherings, workshops, and support chat sessions, to support and unite the international community of women in Japan.
Problem:
Despite the stylish appearance of each individual post, the profile as a whole lacked a unified visual style due to the variety of colors and styles. The absence of a clear structure made navigation difficult and created a sense of disjointed elements.
Task:
Develop color palettes for Paruyon events in different cities in Japan, taking into account the uniqueness of each city, but maintaining a consistent color harmony for visual navigation across social media profiles.
Solution:
Individual color palettes were created for each city where events for foreign women are held in Japan (Shinjuku, Osaka, Kyoto, Itabashi, Kawasaki, etc.). Each palette consists of three main colors and three auxiliary accents that interact harmoniously, increasing brand recognition and creating a clear visual structure for each city.
A color system was developed that allows for clear differentiation of events by city while maintaining harmony in the overall profile appearance. Each post has a unique color, but all palettes harmoniously fit into a single brand style. In the future, when creating banners for events, a clear guide for color selection will be used to ensure the preservation of style and brand recognition.
Result:
Created a clear visual structure for city-based events.
Improved brand recognition through coordinated color palettes.
Simplified content creation process for the team using ready-made palettes for each city.
NPO Paruyon is an organization that hosts events and activities for foreign women in Japan. The company's goal is to create a space for women from different countries where they can exchange experiences, receive support, and find new opportunities for development. Paruyon conducts various activities, including social gatherings, workshops, and support chat sessions, to support and unite the international community of women in Japan.
Problem:
Despite the stylish appearance of each individual post, the profile as a whole lacked a unified visual style due to the variety of colors and styles. The absence of a clear structure made navigation difficult and created a sense of disjointed elements.
Task:
Develop color palettes for Paruyon events in different cities in Japan, taking into account the uniqueness of each city, but maintaining a consistent color harmony for visual navigation across social media profiles.
Solution:
Individual color palettes were created for each city where events for foreign women are held in Japan (Shinjuku, Osaka, Kyoto, Itabashi, Kawasaki, etc.). Each palette consists of three main colors and three auxiliary accents that interact harmoniously, increasing brand recognition and creating a clear visual structure for each city.
A color system was developed that allows for clear differentiation of events by city while maintaining harmony in the overall profile appearance. Each post has a unique color, but all palettes harmoniously fit into a single brand style. In the future, when creating banners for events, a clear guide for color selection will be used to ensure the preservation of style and brand recognition.
Result:
Created a clear visual structure for city-based events.
Improved brand recognition through coordinated color palettes.
Simplified content creation process for the team using ready-made palettes for each city.
Kyiv 
Available for hire