Facebook & Instagram - products for sports and recreation.

Set up and optimize advertising on Facebook and Instagram for the online store of goods for recreation, sports and entertainment.

For the implementation of the project was implemented:
Facebook Pixel events;
- upload the goods to the catalogue on Facebook with auto-update;
Construction of the hole;
- setting targeting to CA for different types of goods;
targeting people similar to buyers;
Implementation of dynamic remarketing.
- Redistribution of the budget, creation of new ad groups and optimization for maximum results.

During the 30 days of the campaign, we were able to attract 272 orders on the site for the amount of 466 620 UAH. The cost of advertising is 28 242 UAH. Recovery of advertising costs amounted to 1652%