Facebook/Meta ads for power saving store

In May 2023, we worked on two advertising campaigns:

Lead Generation – attracting potential customers
Conversions – selling products through the website
Results for May:
Lead Generation

16,782 impressions, 9,484 reach
CTR: 4.46%
21 leads at an average cost of 166.08 UAH
Total spend: 3,487.78 UAH
Conversions (Website Sales)

101,282 impressions, 45,816 reach
CTR: 3.20%
12 purchases with an average ROAS of 33.70
Cost per purchase: 740.02 UAH
Total spend: UAH8,880.23

Key Takeaways:
1. High ROAS (24.20 on average) confirms that well-optimized advertising delivers strong returns
2. Audience optimization reduced the cost per purchase
3. A/B testing of creatives improved CTR