Fairy Flora - a network of premium flower shops

Fairy Flora is a network of premium flower shops in the city of Kyiv, consisting of 9 retail locations and has been providing customers with emotions through aesthetics and service for many years.

The company specializes in creating stylish bouquets, delivering flowers throughout Kyiv, and forming individual compositions for any events.

Thanks to a wide assortment, impeccable quality, and the brand's reputation, Fairy Flora is one of the most well-known flower shops in the capital.

The main goal was to increase sales and brand recognition through targeted advertising and Local Search Ads.

We focused on developing the Instagram page, creating advertising campaigns to attract a new audience, and increasing the activity of existing subscribers. We also researched user reactions to different types of advertising formats.

We conducted a complete analysis of the flower shop market in Kyiv, identifying key behavioral patterns of the target audience.

A Meta advertising account was set up, technical tasks for the production of advertising videos were created, and a content plan for Instagram was prepared.

We launched targeted campaigns for messages, profile visits, and post interactions, which significantly increased audience activity and engagement. Additionally, our team developed a Google Maps advertising strategy to increase the number of visits to the physical stores of the network.

Audience reactions to different types of advertising creatives—photos, videos, and dynamic formats—were tested, which helped to form an optimal strategy for further brand promotion.