FAST VEGGO | Plant-Based Fast Food Branding
Corporate Style
I developed the design of the logo and identity for a vegan fast-food establishment. The main task was to move away from the classic clichés typical for this niche — such as icons of leaves, vegetables, and the dominance of green color. As a result, a bright, modern identity was created that forms a unique visual image of the brand and favorably distinguishes it from competitors.
The concept is focused on a new perception of vegan cuisine — as a bold, dynamic, and relevant part of modern food culture, rather than just as a "healthy alternative." Special attention was paid to the balance between aesthetics and functionality: the identity is easily scalable, works well on various media, and ensures brand recognition in any environment.
The concept is focused on a new perception of vegan cuisine — as a bold, dynamic, and relevant part of modern food culture, rather than just as a "healthy alternative." Special attention was paid to the balance between aesthetics and functionality: the identity is easily scalable, works well on various media, and ensures brand recognition in any environment.