The Felicity

Create a logo for the women's "Felicity" shirt.

The task:
Develop a logo, brand identity, website and Instagram design for a women’s shirt store.
The logo should symbolize delicacy and purity.
Transmit the feeling of the brand name “Felicity”.

The Decision:

After a conversation with the customer, we received a request for branding.
Identics from zero. We started the development with a detailed approach to transmission.
A smooth mood of the product. They promoted the brand with the help of markers, identified the target audience and attributed the store.