Firm style and logo for the shop network "Own Farm"

In the framework of cooperation with the studio Doris Advertising, the task was to develop the concept of the logo and the company style for the network of stores “Vlastna Farm”. The main vocal was at the preserved heritage with the pre-logotype and at the transfer of the maximum proximity of stores to consumer houses. The logo and the firm style looked minimalist, and the florist patterns allowed it to form any trade point and other promotional materials without problems.