Brand style for the household chemicals TM "GAVA"

The corporate style is built around a character — a purple crow in an apron, embodying care, purity, and thriftiness. Visual elements (rag, coin, jar) are used as key brand symbols. The palette is bright and unconventional: purple and yellow — for contrast and recognition on shelves. The entire design system (logo, label, icons, colors) works to create a friendly, noticeable, and modern image of a household chemicals brand.

#logo #label #branddesign #packaging #corporatecharacter #ukrainiandesign #graphicdesign #labeldesign #branding #packagingdesign #portfolio

#logodesign #packagingdesign #labeldesign #brandcharacter #graphicdesign #householdcleaning #brandidentity #branding #packagingportfolio #fmcgdesign