Corporate style | Candles and home decor

Project Goal

1. Logo development
2. Development of corporate identity elements

BRIEF ANALYSIS

**Client's wishes
- Minimalistic, delicate, concise design.
- Color palette: beige shades.
- The main task is to convey the lightness, value, and quality of candles and decor.
- The brand specializes in handmade decorative candles but plans to expand the range to home decor.

**Brand history
The meaning of the brand name - ADA - is important:
- The brand is a continuation of a family business, and the brand name is the name of the woman who started candle-making in the family.
- Ada means "ornament" in Hebrew, which aligns well with the brand's goal - to beautify spaces with decorative candles.

Target audience:
- Retail customers - mainly women who want to decorate their surroundings, especially for holidays; buying candles as gifts;
- Wholesale customers - the brand has its own production, so the target audience also includes interior shops, beauty salons, fitness studios, massage parlors, etc.

IDEA FORMATION
The choice of font and logo format was based on references provided by the client and competitor analysis.

The main wish was not to depict candles in the logo but to create a concise typographic logo. The main reference was serif fonts.

LOGO ADAPTATION
For the use of the logo on small print items (tags for candles, stickers), there was a need to create a corporate symbol.
The brand name ADA is "incorporated" into the corporate symbol.

DEVELOPMENT OF CORPORATE IDENTITY ELEMENTS
The following corporate identity carriers were developed:
- Business cards
- Postcards (thank you for the purchase, with instructions, Christmas postcards, Easter postcards)
- Sticker for the box
- Stickers for candles in glass cups and jars
- Tags for shaped candles
- Christmas stickers for boxes, Christmas tags, etc.