Company style for coffee with milk cocktails

The project includes the development of the #firma style for #Milkshake Cafe, including #logotype and #brand identity. The work consisted in creating a unique #visual language for coffee in American style. We wanted to transmit the style of America in the 1950s. Colors and fonts that represent a vintage atmosphere were chosen: lavender, blue, dark-high, ecru used as the main colors; the simple font Montserrat and vintage Routhers were used in all the company style. Initially, two logo concepts were created, from which one was selected, based on which they created the brand identity.