Immerse yourself in the world of FLOREX – a concept of visual identity developed for a modern floral studio. This case demonstrates my skills in creating a cohesive and memorable branding that reflects the tenderness, elegance, and uniqueness of floral art.
My goal was to create a visual language that symbolizes grace, natural beauty, and harmony. I aimed for each element of the corporate style to evoke a sense of freshness and sophistication.
The project included:
- A unique FLOREX logo that conveys the concept of lightness and connection with nature.
- A harmonious color palette and font choices that create a refined and modern brand image.
- Design of key elements of the corporate style to ensure consistent application: from attractive storefront and branded packaging (bags, bouquet wraps) to uniforms (apron) and small details such as ribbons/stickers.
Tools used: Illustrator, Figma.
Result: A cohesive and expressive brand concept for FLOREX that emphasizes its sophistication and unique approach to floral arrangements. This project showcases my ability to build strong and aesthetically appealing visual brands.
My goal was to create a visual language that symbolizes grace, natural beauty, and harmony. I aimed for each element of the corporate style to evoke a sense of freshness and sophistication.
The project included:
- A unique FLOREX logo that conveys the concept of lightness and connection with nature.
- A harmonious color palette and font choices that create a refined and modern brand image.
- Design of key elements of the corporate style to ensure consistent application: from attractive storefront and branded packaging (bags, bouquet wraps) to uniforms (apron) and small details such as ribbons/stickers.
Tools used: Illustrator, Figma.
Result: A cohesive and expressive brand concept for FLOREX that emphasizes its sophistication and unique approach to floral arrangements. This project showcases my ability to build strong and aesthetically appealing visual brands.