"FLOREX" (Branding of the flower studio)

Immerse yourself in the world of FLOREX – a concept of visual identity developed for a modern floral studio. This case demonstrates my skills in creating a cohesive and memorable branding that reflects the tenderness, elegance, and uniqueness of floral art.
My goal was to create a visual language that symbolizes grace, natural beauty, and harmony. I aimed for each element of the corporate style to evoke a sense of freshness and sophistication.
The project included:
- A unique FLOREX logo that conveys the concept of lightness and connection with nature.
- A harmonious color palette and font choices that create a refined and modern brand image.
- Design of key elements of the corporate style to ensure consistent application: from attractive storefront and branded packaging (bags, bouquet wraps) to uniforms (apron) and small details such as ribbons/stickers.
Tools used: Illustrator, Figma.
Result: A cohesive and expressive brand concept for FLOREX that emphasizes its sophistication and unique approach to floral arrangements. This project showcases my ability to build strong and aesthetically appealing visual brands.