Floria — Online Store Design

Floria is a modern e-commerce platform for an exquisite flower boutique, designed for maximum convenience, speed, and aesthetic online shopping. The project was implemented in team collaboration with another designer. I was responsible for the full cycle of design: from the initial analytical steps to the final assembly of the component system for development.
What was done within the project:
- Competitive market analysis, formulation of working hypotheses, creation of user personas and user flow.
- Creation of detailed wireframes and interactive prototypes to test interface usability.
- Development of a unique visual style.
- Created a large, structured design system using auto layouts, variants, slots, and tokens. The layouts are perfectly prepared for handover to developers.
- Created responsive versions of the site for tablets and mobile devices.
Project status: The site is currently in the active technical development stage. A complete presentation of the logic, architecture, and all screens can be viewed on my Behance.