RK for the school of massage. The International Online Marathon.

The aim of the advertising campaign: to gather the audience of the audience of unique YouTube video broadcasts with advanced massage technologies. The price of participation as a listener with a master class record is $100. CA: massagers and beginners from the Baltic countries, Russia, Ukraine. Advertising budget is $1,000. The duration of the project is 1.5 months. For advertising campaigns, a special chatbot was developed with detailed information about master classes and speakers, reminders of online broadcasts and the system of previous sales of participation with a discount. Thanks to this, the price of ice was significantly reduced, and under the terms of a modest advertising budget it managed to sell the participation in the forum to 50 participants and to collect all the funds invested in the project.