Forms in Norma (Igor Obukhovsky)
Working period: 3 weeks (1 week of training, 2 weeks of advertising campaign)
KPI: 6,000,000 applications at the price of $2 to $2.5
Results: 6 327 applications for $1.92
If you’re a girl from 18 to 65 you’ve seen advertising at least one IO project.KPI of previous seasons 2,000 applications in 2 weeks.This time a plan was placed in 6,000,000 applications in two weeks, i.e. 430 applications per day.The “+” project is an unlimited budget.6 000 thousand applications is the desired minimum, if I can do more within the specified price, I can spend more.The CA project was defined as all women aged from 18 to 65 +.The only question was what interest will bring the cheapest applications.The main difficulty of the project is large: 18 campaigns, 136 ad groups, 651 ads.Despite the fact that at the beginning of the second week the average application price was $3, thanks to remarketing and video use managed to reach all KPIs.This same case with all screens confirming the descriptive results and a more detailed description I will send to all desiring :)
KPI: 6,000,000 applications at the price of $2 to $2.5
Results: 6 327 applications for $1.92
If you’re a girl from 18 to 65 you’ve seen advertising at least one IO project.KPI of previous seasons 2,000 applications in 2 weeks.This time a plan was placed in 6,000,000 applications in two weeks, i.e. 430 applications per day.The “+” project is an unlimited budget.6 000 thousand applications is the desired minimum, if I can do more within the specified price, I can spend more.The CA project was defined as all women aged from 18 to 65 +.The only question was what interest will bring the cheapest applications.The main difficulty of the project is large: 18 campaigns, 136 ad groups, 651 ads.Despite the fact that at the beginning of the second week the average application price was $3, thanks to remarketing and video use managed to reach all KPIs.This same case with all screens confirming the descriptive results and a more detailed description I will send to all desiring :)
Dnepr 
Available for hire