Task: Gather people to the marathon with the help of the site.
Solution: From the very beginning, four different groups were launched to see which one works best.
It was launched separately on static images (dynamic creative of 10 creatives and 5 texts) and separately video recorded by speakers. And separately for the broad audience and the audience by interest.
After, for example, one and a half days was seen a clear leader among the groups and the decision was made to leave only one and to turn the budget on it.
Solution: From the very beginning, four different groups were launched to see which one works best.
It was launched separately on static images (dynamic creative of 10 creatives and 5 texts) and separately video recorded by speakers. And separately for the broad audience and the audience by interest.
After, for example, one and a half days was seen a clear leader among the groups and the decision was made to leave only one and to turn the budget on it.